Privacy Policy

Marie Laura's Privacy Policy.
Last updated: 04-05-2024

This Privacy Policy describes how Marie Laura (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use, make a purchase from (the "Site"), or otherwise interact with us (collectively, the "Services"). In this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether a customer, website visitor, or any other person from whom we have collected information in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing the Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

How we collect and use your personal data

In order to provide the Services, we collect personal information about you from various sources, as described below, and have collected it within the last 12 months. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or third parties.

What personal information we collect

The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the specific categories and types of personal information we collect.

Information we collect directly from you

The information you provide to us directly through our Services may include:

- Basic contact information such as your name, address, phone number, email address.
- Order information, such as your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Your account details, such as your username, password, and security questions.
- Purchase information, including items you view, place in your shopping cart, or add to your wish list.
- Customer service information, including information you choose to include in communications with us, such as when you send a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You can choose not to provide this information, but if you do, you may not be able to use or access these features.

Information we collect through cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card details, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested, in order to fulfill our agreement with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided to us by third parties and are not responsible for the policies or practices of third parties. For more information, see the Third Party Websites and Links section below.

How we use your personal data

- Providing products and services. We use your personal data to provide the Services and fulfill our agreement with you, including processing your payments, fulfilling your orders, sending you notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, and posting reviews.
- Marketing and advertising. We use your personal data for marketing and promotional purposes, such as sending you marketing, advertising, and promotional messages by email, SMS, or postal mail, and to show you advertisements for products or services. This may include using your personal data to better tailor the Services and advertisements on our Site and other websites to you.
- Security and fraud prevention. We use your personal data to detect, investigate, or take action against potentially fraudulent, illegal, or malicious activity. If you choose to use the Services and register for an account, you are responsible for keeping your account information secure. We strongly recommend that you do not share your username, password, or other access information with anyone. If you believe your account has been compromised, please contact us immediately.
- Communicate with you. We use your personal information to provide customer support and improve our Services.

How we disclose personal information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include the following:

- With vendors or other third parties that provide services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, fulfillment, and shipping).
- With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your data in accordance with their own privacy notices.
- When you instruct, request, or otherwise authorize us to provide certain data to third parties, for example, to offer you products or through the use of social media widgets or login integrations, with your consent.
- With our subsidiaries or other entities within our group of companies, in our legitimate interest of running a successful business.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information (marked with *) about users for the purposes set out above in "How we collect and use your personal information" and "How we disclose personal information":

Category:

- Identifying information such as basic contact information and certain order and account information
- Commercial information, such as order information, store information, and customer service information
- Activity on the Internet or other similar networks, such as usage data

Categories of recipients:

- Vendors and third parties that provide services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer service partners, and data analytics providers)
- Business and marketing partners
- Affiliates

We do not use or disclose sensitive personal information to infer characteristics about you.

Category of personal information

- Identifying information, such as basic contact information and some order and account details.
- Commercial information, such as details of products or services purchased and store information
- Activity on the Internet or other similar networks, such as usage data

Categories of recipients

- Business and marketing partners

User-generated content

The Services allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to a public area of the Services, this content is public and accessible to everyone.

We have no control over who has access to the information you make available to others, and we cannot guarantee that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you disclose, nor for the accuracy, use, or misuse of any information you disclose or receive from third parties.

Third-party websites and links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or operated by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, or the accuracy, completeness, or reliability of any information contained therein. Information you provide on public or semi-public sites, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of these third-party platforms without restrictions on their use by us or any third party. Our inclusion of such links does not in itself imply endorsement of the content on such platforms or their owners or operators, unless otherwise stated on the Services.

Data of minors

The Services are not intended for use by children, and we do not intentionally collect personal data from children. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us to request its deletion.

As of the effective date of this Privacy Policy, we are not aware of any personal data of persons under the age of 16 that we "share" or "sell" (as defined by applicable law).

Security and conservation of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, the information you send us may not be secure in transit. We advise you not to use unsecured channels to send us sensitive or confidential information.

How long we retain your personal data depends on several factors, including whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and options

Depending on where you live, you have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases, we may deny your request as permitted by law.

- Right of Access/Notification. You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
- Right to erasure. You may have the right to request that we delete the personal information we hold about you.
- Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
- Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer this information to a third party, in certain circumstances and with certain exceptions.

You can exercise any of these rights where indicated on our Site or by contacting us.

We will not discriminate against you if you exercise any of these rights. We may need to collect information about you to verify your identity, such as your email address or account information, before we can provide a substantive response to the request. In accordance with applicable law, you may designate an agent to make requests on your behalf to exercise your rights. Before accepting any such request from an agent, we will ask you to demonstrate that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframe established by applicable law.

Complaints

If you have a complaint about how we process your personal data, please contact us. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to appeal our decision by contacting us or lodge a complaint with your local data protection authority.

International users

Please note that we may transfer, store, and process your personal data outside of your country of residence, including in the United States. Your personal data is also processed by our staff and third-party service providers and partners in these countries.
If we transfer your personal data outside of Europe, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the UK competent authority, where appropriate, unless the data is transferred to a country determined to offer an adequate level of protection.

Contact us

If you have any questions about our privacy practices or this privacy policy, or if you would like to exercise any of your rights, please email info@marielaura.com